When Artificial intelligence was just a buzzword in the consumer space, Samsung had already envisioned to implement it in its forthcoming smartphones. The idea was to make AI more meaningful for the users. This called for an experience that would create Artificial Intelligence more aligned with human needs and aspirations.
To design an experience that helps users interact with Samsung's future phones powered with Artificial Intelligence in a natural and intuitive manner.
• Lead UX designer - collaborated with three other designers to create experience vision and strategy,
concepts, scope definition and design execution.
• UX/UI and collaboration with engineers to define the project scope.
• Presenting the proposals to Senior Management and Key Stakeholders.
To comply with the Non-Disclosure Agreement, I have omitted the confidential information in this project. The information presented here belongs to me and does not represent Samsung's views.
The task of designing experiences that were built on Artificial Intelligence was stimulating. But, considering the technology
was still in its infancy, cracking it to match up to the expectations of people was daunting.
Hence it was essential for us to familiarize ourselves with the technology. Little did we know that Natural Language Understanding (NLU), Natural Language Process (NLP), End Point Detection (EPD), Speech To Text (STT), User utterance, would be our most frequently used terminologies soon.
With the vision of designing Natural and Intelligent experience, we worked on a process that consisted of the following methodology:
Our interactions in real life are unstructured.
But when it comes to interacting with digital devices, our interactions become rather structured which is not natural.
The vision of the design experience (not to be disclosed) was realised at multiple stages with partnerships with
engineering teams as Proof of Concept (POC).
We ranked the concepts on the basis of various parameters such as technical feasibility and quick user acceptance.
Few concepts were scaled down in the initial release and were enriched at later stages.
Minimal Viable Product
As a first step of introducing a Natural Experience in digital devices, JIFICAL, a calendar application was launched.