Overview

January 2015

When Artificial intelligence was just a buzzword in the consumer space, Samsung had already envisioned to implement it in its forthcoming smartphones. The idea was to make AI more meaningful for the users. This called for an experience that would create Artificial Intelligence more aligned with human needs and aspirations.

 

Goal

To design an experience that helps users interact with Samsung's future phones powered with Artificial Intelligence in a natural and intuitive manner.

 

My Role

• Lead UX designer - collaborated with three other designers to create experience vision and strategy,

   concepts, scope definition and design execution.

• UX/UI and collaboration with engineers to define the project scope.

• Presenting the proposals to Senior Management and Key Stakeholders.

 

 

 

To comply with the Non-Disclosure Agreement, I have omitted the confidential information in this project. The information presented here belongs to me and does not represent Samsung's views.

Process

The task of designing experiences that were built on Artificial Intelligence was stimulating. But, considering the technology 

was still in its infancy, cracking it to match up to the expectations of people was daunting.

 

Hence it was essential for us to familiarize ourselves with the technology. Little did we know that Natural Language Understanding (NLU), Natural Language Process (NLP), End Point Detection (EPD), Speech To Text (STT), User utterance, would be our most frequently used terminologies soon.

 

With the vision of designing Natural and Intelligent experience, we worked on a process that consisted of the following methodology:

 

BRAINSTORMING

PERSONA

CREATION

USER RESEARCH

USER JOURNEY 

MAPPING

SCENARIO

BUILDING

CONCEPT

DEVELOPMENT

DEFINING THE

SCOPE 

FINAL MVP

DESIGN

Design Philosophy

Our interactions in real life are unstructured.

But when it comes to interacting with digital devices, our interactions become rather structured which is not natural.  

Design Principles

Design Principles

01

CONTEXT aware

Intelligent design is well aware of

 user, situation as well user's environment.

02

NATURAL

 The user should be able to easily interact with the technology without prior training. 

03

Proactive

Intelligent design is "always there" for the user.

Product Roadmap

The vision of the design experience (not to be disclosed) was realised at multiple stages with partnerships with

engineering teams as Proof of Concept (POC).

 

We ranked the concepts on the basis of various parameters such as technical feasibility and quick user acceptance.

Few concepts were scaled down in the initial release and were enriched at later stages.

 

 

 

 

 

Minimal Viable Product

As a first step of introducing a Natural Experience in digital devices, JIFICAL, a calendar application was launched.

ux.tanu@gmail.com​