ADVERTISING IN MEDIA EXPERIENCES

CHALLENGE

As K is in B2B2C Media domain, would like to explore th option of Advertisement/Merchandizing from MK platform in various format in all kind of experience.

 

Advertisement is option which could bring monetary benefit to operator either by end consumer or by content creator( production house ).

Following use cased needs to be consider

  • While user is Playing any asset show him some AD( it could be in form of Full Banner/partial screen banner/ Full Video /Partial Screen video)

  • While user is Browsing an application show him some AD( it could be in form of Full Banner/partial screen banner/ Full Video /Partial Screen video)

  • Show Premium content to consumer un-interrupted experience  – Consumer needs to pay addition $ for it

  • Show Premium content to consumer with AD experience  – Consumer Doesn’t needs to pay addition $ for it but operator monetize from AD’s

  • Show some content while Application being Launched ( 1FT/2FT & 10FT)

UNDERSTANDING

To understand the design challenge, I did broke it  and brainstormed on the 

ux.tanu@gmail.com​